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6 Steps to Getting Your Healthcare Social Media Idea Approved
Ready for this revelation? The healthcare industry, particularly pharma, is heavily regulated. I know, a shock to all of you. You also probably have heard that every company in this industry has a team...
View ArticleWhat If There Were No Rules in Pharma Marketing?
Sometimes the biggest inhibitor of the innovation process is ourselves (personal knowledge, expertise, ability, etc.). Sometimes it's external forces (regulations, guidelines, naysayers). Still other...
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8 Tips to Help You Own YouTube Search
I've talked a lot about search engine marketing (both paid and organic) elsewhere (check out all of my posts on this topic here , here and here) and yet, as I continue to attend conferences, I don't...
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Forget Content: Why Cataloging and Calculations Should Be King
[This is a reprint of a post that originally appeared on my blog, Dose of Digital] Do you know all of your national capitals? Quick. The capital of Norway. Got it? Stumped? Stay tuned for the...
View ArticleThe Healthcare Path to Purchase
For years, health insurance providers primarily sold their services and plans through local sales channels to businesses, which then rolled them out to their employees. Very often, the consumer had...
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